- 2. Event tickets
People notice eventTicket. And when they’re handed out for free, people attend events. Why not create your own event – say, a picnic in the park with live entertainment – and hand out free event tickets? You’re in control of the event, so think about the opportunities for promotion! And, even people who don’t go will get a dose of your brand from their tickets.
- 3. Magnets
This one’s so easy and cheap – print a calendar and a special coupon code alongside your logo and contact information on the magnets. Your customer base will use your magnets, darn near every day.
- 4. Banners
Oh OK, so you do use vinyl banners … in front of your location, right? Why not in front of your competitor’s location? Just saying …
- 5. Booklets
Booklets win business. Why? Because you can print content that helps your customers. Microsoft did this with its ad serving system – a how-to on search engine marketing. A bookstore could do this with a how-to on book, aquarium set-up, etc. Any business can find a way to create a valuable booklet for its customer base. You should, too.